Bicycle Helmet Public Information Campaign
This is a graphic of a logic model describing the process of producing utilization outcomes through an informational campaign that encourages use of helmets while bicycling.
Situation
- Funding for an informational campaign to encourage bicyclists to use helmets has been received.
Inputs
- Three full-time staff members
- Volunteers with traumatic brain injuries
- Space and equipment (donated by a local nonprofit agency)
Target Systems
- Individuals and organizations aligned with riding bicycles for recreation and / or transportation
- Journalists and publications covering disability, athletic, and mainstream issues
- Bicycle helmet and bicycle manufacturers conducting marketing/public relations campaigns
- Community-based charities interested in bicycle helmet give-away programs
- Community and state chapters, and the national association on brain injury
Activities
- Gather current information on deaths due to bicycling accidents
- Gather information about rate of traumatic brain injuries from bicycle accidents currently documented
- Gather data about injury prevention from use of helmets when bicycling
- Develop press kits for media
- Develop and support use of Public Service Announcements for television and radio
- Attract key individual journalists to the issue of traumatic brain injuries from bicycle accidents
- Promote attention and award recognition to media attention on helmet use campaign
Outputs
- Special Report Comparing Costs of Helmet Safety and Traumatic Brain Injury produced and shared with all local, state, and national TBI-related agencies
- Fact sheets produced on available data concerning incidence rates of traumatic brain injury and helmet safety programs distributed by local, state, and federal elected officials
- Establish national recognition program for effective helmet safety programs and solicit volunteer "celebrity" to work in association with this recognition effort
- PSA announcements about people benefited by helmet safety programs and people (including family members) experiencing injuries that they consider preventable through the wearing of a helmet while bicycling
- Contact Governors' Committees for People with Disabilities concerning past "journalist awards" and also coverage (related through pres kits) of helmet safety effects on TBI (including consumer stories)
Outcomes
Short-term
- Bicycle riders will become more aware of benefits of wearing helmet while cycling
- Disability and mainstream journalists will be more aware of bicycle helmet use
Data
- Focus groups measuring change in awareness
- Individual interviews with volunteer group of bicyclists
- Focus groups with disability and mainstream journalists
- Individual interviews with journalists to asses specific changes in awareness and understanding
Mid-term
- Bicycle riders will use helmets more frequently
Data
- Focus groups to asses helmet use and attitude regarding helmet use
- Survey of TBI-related consumer organization to identify new information sharing campaigns implemented s a result of project activities and information sharing
Long-term
- Frequency of deaths due to bicycling accidents will decrease
- Rate of traumatic brain injuries from bicycling accidents will decline
Data
- National data sources